Our Team
HE Zelong (Roger), CPA, CFA
HE Zelong (Roger) is a Partner of Private Equity and Venture Capital Investments at Hoovest Group.
Roger is a capital markets specialist with a robust track record of navigating complex public market environments and executing high-value corporate transactions. He has held several high-level leadership positions, most recently serving as Interim CEO of Alset AI Ventures Inc. (TSXV: GPUS) before transitioning to Chief Investment Officer in late 2024.
His experience includes overseeing private placements, such as a more than $100 million unit offering, and managing qualifying transactions for entities like Vortex Metals Inc. (formerly Victory Capital Corp.). As a Chartered Professional Accountant (CPA) and a member of the Hong Kong Institute of Certified Public Accountants (HKICPA), combined with his Chartered Financial Analyst (CFA) designation, he provides institutional-grade financial oversight and strategic capital allocation.
His market acumen is further demonstrated by his regular appearances on major financial media outlets like BNN and CBC, where he provides expert commentary on market trends and emerging technology.